PRIVACY POLICY

Last updated: 3rd February 2026

Adventure Trails (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, purchase a trail, download content, or interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Adventure Trails provides self-guided walking and driving adventure trails for families, available as digital downloads and printed booklets. If you have any questions about this policy or your data, you can contact us at:
Email: support@goadventuretrails.com

2. What personal data we collect

We may collect the following information:

Information you provide directly

  • Name

  • Email address

  • Postal address (for physical orders)

  • Order and purchase details

  • Messages you send us via forms or email

Information collected automatically

  • IP address

  • Browser type and device information

  • Pages visited and interactions on our website

  • Cookies and similar tracking technologies

3. How we use your information

We use your personal data to:

  • Process and deliver orders (digital and printed)

  • Provide access to downloads and QR-linked content

  • Communicate with you about your order or enquiries

  • Send emails you have opted in to receive

  • Improve our website, trails, and user experience

  • Meet legal and accounting obligations

We only collect and use data where we have a lawful reason to do so.

4. Lawful bases for processing

Under UK GDPR, we process your data based on:

  • Contract – to fulfil your order or provide services

  • Consent – where you have opted in to emails or marketing

  • Legal obligation – for tax, accounting, or compliance

  • Legitimate interests – to run and improve our business in a fair and reasonable way

5. How we store and protect your data

Your personal data is stored securely using trusted third-party platforms, such as our website host, payment providers, and email service providers. We take appropriate technical and organisational measures to protect your data against loss, misuse, unauthorised access, or disclosure. We only keep personal data for as long as necessary for the purposes outlined in this policy.

6. Sharing your data

We may share limited information with trusted third parties only where necessary, including:

  • Website hosting and e-commerce platforms

  • Payment processors

  • Email marketing providers

  • Delivery and fulfilment services (for physical products)

Some of our service providers may be based outside the UK or European Economic Area (EEA). Where this is the case, we ensure appropriate safeguards are in place to protect your personal data in line with applicable data protection laws.

7. International customers

Adventure Trails is based in the UK, but we serve customers worldwide. If you are accessing our website or purchasing from outside the UK, your personal data may be transferred to, stored, or processed in the UK or other countries where our service providers operate.

We take appropriate steps to ensure your data is protected in line with UK GDPR and, where relevant, EU GDPR.

8. Cookies

Our website uses cookies and similar technologies to:

  • Ensure the site works properly

  • Understand how visitors use the site

  • Improve performance and content

You can manage or disable cookies through your browser settings. For more information, see our Cookie Policy.

9. Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details above.

10. Children’s data

Adventure Trails is designed for families, but purchases and subscriptions must be made by a parent or legal guardian. We do not knowingly collect personal data directly from children without parental involvement.

11. Third-party links

Our website may include links to third-party websites or services. We are not responsible for their privacy practices and encourage you to review their policies separately.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in the law or how we operate. The latest version will always be available on our website.

13. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Adventure Trails
Email: support@goadventuretrails.com

© 2026 Adventure Trails